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AuthorElizabeth Becker

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Creating or editing your custom Linkedin URL in three clicks

If you’re busy applying for jobs, it’s common practice to include a link to your LinkedIn page for prospective employers to get a better feel for your background. If you currently have a profile URL consisting of your name and a long string of numbers, you probably would like to have something a bit more professional looking as well as easy to use. Today, a contact of mine noticed my custom LinkedIn URL and asked for me to help them set up theirs. Even though it’s a simple process, finding where to go can be tricky if you don’t know where to look. Hopefully this quick guide will help.

Happy Memorial Day Weekend. This months highlights: Women in Tech, Uber/Lyft Leave Austin, Learn to Code for Free

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The Highs and Lows of Women in Tech

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Why are there so few women in tech leadership roles?

According to a recent Reuters study, 30% of 450 technology executives stated that their groups had no women in leadership positions. Only 25% of the IT jobs in the US were filled by women and considering the fact that 56% of women leave IT in the highlight of their career, it’s no surprise that there’s so few women leading the tech industry.

The value of having women in leadership is common sense – women make up half of the purchasing demographic so having limited or no representation of women leading companies can make them miss out on valuable insight. This common sense is backed by a study by a DDI consulting firm that found the top 20% of top-performing companies had 27% or more women in key leadership positions while the bottom 20% of companies had less than 19% of women in these roles.

We asked women in leadership roles to share their experience in the tech space, everything from why they chose a career in tech to perks/challenges of being a woman in a male-dominated industry to advice for young women considering tech as a career. Thank you to Becca Stucky, Director of Demand Generation at tech company Thycotic; Katie McCroskey, Senior Manager Channel Operations at ThycoticKaren Nowicki, director of engineering for a Chicago-based software company called kCura; Diane Merrick, VP of Marketing at TeradiciRobbie Hardy, tech sector veteran, and author of the new book UPSETTING THE TABLE:  Women Mentoring Women; and Dr. Galina Datskovsky, CEO of Vaporstream for contributing their insight.

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Tech Highlights

Uber and Lyft Depart Austin
What happened in Austin was not the result of crooked councilmen or big taxi swaying voters. It was essentially a hostage situation with Uber and Lyft demanding special treatment or else they’d simply leave.
5 Places to Learn to Code for Free
If you want to try your hand at coding, check out one of these five resources to learn to code for free.
Miami Entrepreneur launches ‘sharing economy for small businesses
When it comes to business tools like Salesforce or Marketo, small businesses are often forced to choose between a high price point or low functionality versions of the platform. Not anymore.


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Uber and Lyft leave Austin to protest fingerprint background checks

In their early days, Uber and Lyft were little startups fighting against ‘big taxi’ and government officials who were supposedly being bought with that big taxi money. With a common hate for the traditional dirty, thieving taxi industry, the common man, woman and child believed regulations against Uber and Lyft as blows against themselves and their choices. What’s next, we collectively asked, is the government going to want to charge me a fee for taking my sister to the airport? Do I need to get a background check to pick up my friend from the bar?

Miami Entrepreneur launches ‘sharing economy for small businesses’, giving them access to an integrated business suite of tools for a low cost

When it comes to powerful business tools like Salesforce or Marketo, small businesses may want access but either can’t afford the high price point. Along with that, lower tier plans a small business might be able to afford often include a bare-bones version of the platform, stripping away key productivity features. Want just your marketing person to have access to the Salesforce marketing tools? You’ll have to upgrade all of your users (and pay significantly more a month) just for one person to have access to the tools they need to successfully do their job.

10 executive coaches share their tips for negotiating pay – PROTECH Expert Quoted on Monster Blog

“Don’t wait for [an employer] to mention a figure. Traditional advice says to never be the first to mention a salary target, in case they were planning to offer you more than your wildest dreams, but let’s be realistic—they’ll throw a low number out to see if you’ll take it, and once that small figure is on the table, it may be uncomfortable to go after anything substantially larger.” —Elizabeth Becker, client partner with PROTECH in Charlotte, North Carolina

The key to landing a job at a startup

For many, the excitement of working at a startup is worth the risks. Unless you’re working for a unicorn startup (which, is it really even still considered a startup at that point?), it often requires longer hours, a cut in pay, and less benefits. Yet people drop their corporate jobs all the time for the excitement of the startup life and possibly a big payout if the startup is successful.