You likely don’t think of shoes when you heard the word technology. Which is why so many at this year’s eMerge America’s Tech Expo were so surprised to see a Ilene Berg shoes front and center. “I thought, ‘what do shoes have to do with tech,'” one eMerge attendee told me. “Then I realized it was actually pretty smart, they stood out among the tech companies.”
Disrupting an entire industry isn’t easy and certainly isn’t for the faint of heart. The biggest hurtle is disrupting people’s perceptions. AirBNB is a perfect example of a disruptive startup.
With an impressive background that includes being CIO at Sheridan Heath and eDiets, you might not expect Laura Klein to be diving into code on a Monday morning. Yet, that’s exactly what she’s up to, building additional functionality to her iPhone app for her growing Ten startup.