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Dr Pepper Snapple Group Case Studies: Evolution of Programatic

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Dr Pepper Snapple Group Case Studies: Evolution of Programatic

August 17 @ 6:00 pm - 9:00 pm

Hostedby SFIMA – South Florida Interactive Marketing Association and Centro

With 2017 shaping up to be another benchmark year in programmatic media, it’s becoming increasingly important to understand what it is, why it’s become essential, and how it’s transforming digital advertising. According to eMarketer, U.S. programmatic digital display advertising will jump to $33 billion in 2017 – more than two-thirds of all digital display spend.

In this session, Teresa will examine a brief history of programmatic and the evolution of media buying, explore two specific success stories with Dr Pepper Snapple Group, and make some bold predictions for the future of programmatic.

Less than 1 minute off I-95
Networking: 6:30 – 7:30 p.m. (catered finger food, cash bar)
Presentation: 7:30 – 8:30 p.m.

After every event, the networking continues next door at the amazing Islamorada Fish Company’s Marlin Bar!

More details: https://www.sfima.com/event/evolution-programmatic-media-two-case-studies-dr-pepper-snapple-group-centro/

Details

Date:
August 17
Time:
6:00 pm - 9:00 pm
Website:
https://www.facebook.com/events/835942673222858

Venue

IGFA
300 Gulf Stream Way
Dania Beach, FL 33004 United States

Organizer

South Florida Technology Alliance
Email:
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