Each year, IKEA foundation holds their Soft Toys for Education campaign. Part of the campaign is a competition that puts children into the designer’s seat, asking them to draw their dream plush toy. The sale of the toys goes to support children living in poverty and to day, over €77 million has been raised, helping over 11 million children.

Check out the winning drawings and if you see one of these available in November or December, pick one up for that special child in your life and make an impact in another child’s life.

Thymeo, 4 years

Terrence, 6 years


Albert, 7 years

Maja, 8 years and John, 5 years

Koen, 10 years

Karla, 10 years

Dora, 7 years
United Kingdom

Carlota/Rosita, 4 years


You-Chen Wu, 6 years

Stella, 6 years


Can’t make it into an Ikea store? You can also buy online to support the cause.

Want to learn more? Check out the making of these toys in this video.

Photos from Adweek.

Ikea Transforms Kid’s Drawings into Plush Toys
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Elizabeth Becker

Elizabeth is Marketing Manager at PROTECH. Comments and feedback can be directed to her at jobs@protechfl.com.