Last night I received a new snap from Team Snapchat. Team Snapchat is the marketing team for Snapchat and if you have the app, you’ve likely seen the quirky snaps they send on holidays and special occasions. Yesterday was neither a special occasion nor a holiday which is what made this particular snap so unusual. In fact, it was a plain old dreary (and rainy in South Florida) Monday.
So why was Snapchat sending all of its users a message on a random Monday? Curious, I opened it, and saw a cheesy commercial featuring siblings buying a gift for mom. One bought it and asked the other to send them half of the price. How did they do it? By a couple of clicks through Snapchat’s new feature, Snapcash. Then, singing and dancing in true Vegas-esque style ensured.
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