What does a female engineer look like?
When this ad, put together by OneLogin in San Francisco, was posted in BART (San Fran’s metro), people began to question what an engineer is supposed to look like. Or, specifically, what a female engineer is supposed to look like.
People took to social media to comment on the middle photo of a Platform Engineer, Isis Wenger. Not realizing that Isis is an actual engineer, she received both positive and negative comments, some wondering “if women in particular buy this image of what a female software engineer looks like” or why the photo of Isis showed a “sexy smirk” and not a “warm, friendly smile”. Many seemed to think it was a campaign with a hired model trying to represent a female engineer, maybe to attract men to the company or to glamorize engineering to women. The reality? It was just a photo of a real, female engineer.
“The negative opinions about this ad that strangers feel so compelled to share illustrate solid examples of the sexism that plagues tech,” Isis Wenger “At the end of the day, this is just an ad campaign and it is targeted at engineers. This is not intended to be marketed towards any specific gender — segregated thoughts like that continue to perpetuate sexist thought-patterns in this industry.”
In response, Isis launched a hashtag, #iLookLikeAnEngineer to showcase the many faces behind tech. Check out some of the tweets below.
— The Independent (@Independent) August 4, 2015
— Raquel Hernandez (@maggit) August 4, 2015
— Rebecca Sliter (@rebeccasliter) August 4, 2015
— Jen Stirrup (@jenstirrup) August 4, 2015
— Shannon Hale (@shannonsans) August 4, 2015
— Sarah Frisk (@SarahFrisk) August 4, 2015
— Michelle Ufford (@sqlfool) August 4, 2015
— jcsuperstar (@jcsuperstar) August 4, 2015
— buttaluv. (@bunxgawd) August 4, 2015
— Nicole (@unorthodoxjane) August 4, 2015
— Leah Bannon (@leahbannon) August 4, 2015
— Raisa Mahomed (@RaisaMahomed) August 4, 2015
Feature image Via.